How a virtual tour is created

360 grad rundgang auf der hausmesse

From planning to publishing: how to bring your virtual tour to life

Virtual tours have become a veritable revolution in industries ranging from real estate and tourism to retail and education. They allow us to move through spaces in ways that were simply unthinkable just a few years ago. They allow us to glide seamlessly from room to room, inspect every nook and cranny, and move completely freely in a three-dimensional space – all from the comfort of the sofa. Sounds exciting, doesn’t it?

The power of this technology lies in its ability to transcend the boundaries of time and space and provide an unparalleled level of interactivity and immersion. Whether you want to present your company, your real estate or your tourist offer, virtual tours open up a whole new dimension of presentation.

But enough of the preface. Let’s dive into the fascinating journey of creating a virtual tour. Be curious, we promise you, it will be an exciting journey of discovery!

Step 1: Planning: In the beginning is the concept

Before the camera is used, a little strategic planning is required. You don’t just start blindly into a project like this – it’s like building a house, you need a well thought out plan.

The first step is to develop the concept of your virtual tour. Ask yourself: What is the goal of your tour? What is he supposed to achieve? Whether it’s selling your property, attracting potential customers to your restaurant, or showcasing the beauty of a museum, your goals lay the foundation for your project.

360 degree tour at the in-house exhibition
360 degree tour at the in-house exhibition

Once you have that clear, you should consider what exactly you want to show. What areas and aspects of your space are particularly worth seeing or relevant? What points set you apart from the competition? What will captivate the viewer? The more accurately you can answer these questions, the better.

But a virtual tour isn’t just about what you see. It’s also about what the visitor experiences. Want to share your company’s story, highlight a special collection, or point out special offers? Consider what information you want to include and how best to convey it.

Finally, what is the ultimate goal you want to achieve with your tour? Do you want to attract more visitors to your premises, increase your online sales, draw attention to a particular product or simply raise awareness of your brand? Your end goal will guide you through the entire process and help shape the tour to meet your needs.

The planning phase is crucial to the success of your virtual tour. Take the time to think through these steps carefully, and you’ll be rewarded with a tour that exceeds your expectations and wows your audience!

Step 2: Photography: Only first-class photos can convince visitors

Now that you have clearly defined your concept and goals, it’s time to take the crucial step – taking pictures. This is the moment when your vision begins to translate into reality.

Choosing the right equipment is crucial here. Nowadays, there are many excellent 360-degree cameras on the market that give you crisp images. A sturdy tripod is also a must to ensure that your camera doesn’t shake while shooting and that the images are evenly aligned.

The technique for capturing 360-degree images varies by camera model, but generally you need to take a series of photos that cover all directions, including up and down. The quality and resolution of your images play an essential role here. The higher the quality of your images, the more impressive your virtual tour will be.

Light plays a central role in photography and 360-degree shots are no different. You want to make sure your scenes are well lit to bring out the details and create a pleasant atmosphere. Remember that different lighting conditions can create different moods, so experiment a bit to get the effect you want.

The positioning of the camera is also an important factor. Consider where you place the camera for each shot to get the best views. Try to find a balance between what you want to show and what might be interesting to the viewer.

At this stage, it is important to be patient and focus on details. The more careful you are when taking your pictures, the less post-processing will be needed later. And don’t forget to have fun – this is your chance to be creative and bring your project to life!

Virtual tour in the museum birthplace Wilhelm Conrad Roentgen
Virtual tour in the museum birthplace Wilhelm Conrad Roentgen

Step 3: Image editing and compilation

The shots are in the can, great! Now we come to the next important step in our journey – image editing and compositing. Here you turn the captured images into a seamless 360-degree experience that will enchant your viewers.

Editing is all about getting the most out of your images. They will use specialized software to adjust lighting conditions, correct colors and remove any imperfections. This process can take some time depending on the quality and number of original shots, but the results are worth it!

Once your images look perfect, it’s on to stitching them together into a 360-degree panorama. This is done in specialized software that is able to link your individual images together to create a complete, seamless 360-degree view. This process, also called “stitching,” requires a certain amount of technical knowledge, but don’t worry, there are plenty of helpful tutorials and resources to help you along the way.

Assembling your images into a 360-degree panorama is an exciting moment. It is the point when you can see for the first time the complete work that you have worked so hard on. It is also the moment when you can start taking the first steps in your virtual world. It is truly an amazing feeling that will delight you!

Step 4: Add and publish interactive elements

Now that your 360-degree panorama is finished and seamless, it’s time to take it to the next level. How? By adding interactive elements that make your tour more impressive and useful.

Interactive elements can be information, links, videos, audio files or even 3D models that are integrated directly into your tour. They allow users to interact with the environment and learn more about what they see. For example, you could add information about the artwork on display in a virtual tour of a museum, or add details about individual rooms in a virtual tour of a property.

The added interactive elements should match your goals that you set during the planning phase. For example, if you want to sell a product, you could add links to your online store. If your goal is to tell more about your company’s history, you could include videos or audio files with relevant stories.

After you’ve added the interactive elements, it’s time to publish your virtual tour. There are many platforms where you can do this, including your own website, social media, or dedicated virtual tour platforms. Depending on where you publish your tour, you may need to resize or format your files.

That’s it, your virtual tour is ready to impress the world! But don’t forget to properly promote your new masterpiece as well. Share it on your social media channels, in newsletters, or wherever you think it will reach the most people. Now is the time to step back and watch the world experience your space like never before. Have fun with it!


Step 5: Apply and analyze

Now that your virtual tour is ready and published in the digital world, it’s time to put it in the spotlight and analyze its impact.

Promoting your virtual tour is a crucial step in making sure it is seen by your audience. Share it on all your social media channels, use email newsletters, write blog posts about it, and even consider PR efforts. Remember to consider your target audience and bring the tour to the platforms where they are.

But the work does not end with publication and promotion. It’s equally important to measure the performance and engagement of your walk-through. Many platforms offer analytics tools that allow you to see how many people viewed your tour, how long they stayed, which areas they found most interesting, and more. This information is invaluable in helping you understand what is working well and where there is room for improvement.

This analysis can also give you valuable insights into your audience. Which parts of the tour appeal to them the most? Are certain elements or areas particularly popular? You can use this information to make future tours more effective and engaging.

So the final step in this journey is an ongoing process of learning and improving. Your virtual tour is not a static product, but a dynamic tool that you can constantly evolve to engage your audience and achieve your goals. Good luck!

Conclusion and conclusion

Your foray into the world of 360-degree virtual panoramic tours is now almost complete. You’ve seen how to create an impressive tour from initial planning to publication and analysis. They have learned that this requires not only technical know-how and creative vision, but also a good dose of passion and commitment.

360-degree virtual tours are a powerful tool that allows you to present premises and locations in a completely new and exciting way. They can provide a rich and immersive experience that goes far beyond what is possible with traditional photos or videos. Whether you want to showcase a business, a museum, a property, or anything else, a virtual tour can really immerse your audience in your world.

So, get ready to experience the world from a new perspective. Immerse yourself in the exciting world of 360-degree panoramic tours and let your creativity run wild. The possibilities are endless and your journey has just begun. Enjoy every moment of it!

Do you find learning curves and getting to grips with the details too tedious and time-consuming? Then contact me and we can do it together.

Picture of Patrick Lux

Patrick Lux

Moin, I am a professional photographer from Hamburg and your partner for virtual tours on Google or directly on your website. I travel all over Germany to make companies virtually visible. Let's talk about your project!